Guess 
My specific brand of footwear I chose was Guess. The company Guess was started in, 1981, in California. Initially, the company plan was just to produce jeans. Now, Guess? Inc. has developed into a global lifestyle brand. Guess? designs, markets, and distributes its full collection of women’s & men’s apparel throughout the United States and Canada. This company is known for their personified iconic, spunky, and sultry look. I’ll be focusing on women’s shoes. From the research I’ve done there are a lot of plat forms, stilettos, wedges, and lots of open toe shoes that are fashion forward for Spring 2010.
A concept to advertise this company would be more earth tones I came across. A lot of the advertisements were photographs that were taking outside and ad’s were placed in black and white too. In Soho, in New York City they have a huge selection of Guess?. To put together a fashion show it can take a lot of work. That’s why there should be a fashion show planning process. For this process you should have a theme, committee, work with retailers, have a master of ceremony, models, venue, and garments.
Guess? has had an numerous amount of Celebrity campaigns. Currently, Guess? had over 200 retail stores in the United States and over 50 store in Canada. Guess? also has over 250 stores Worldwide. Various Guess? product collections, exhibited in uniquely designed settings, create a visually pleasing and functional experience for shoppers worldwide. The company believes that Guess? style celebrates the human form, inspired not only by the truly spectacular faces that grace Guess?' signature photos, but also, by the very real men and women who are the true inspiration.
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